How New York Service Businesses Can Build a Magnetic Brand in 2025

A person sits in a chair with hands behind their head, surrounded by doodles of a keyboard, apple, open book, lightbulb, eye, cloud, and arrows on a black background.

In a city as fast-paced and competitive as New York, your brand isn’t just your logo — it’s your handshake, your voice, and your reputation. In 2025, service businesses must evolve beyond basic marketing to create brands that magnetically attract loyal customers. The good news? Building a magnetic brand is achievable… if you know the […]

HOW TO THINK LIKE A BRAND, NOT JUST A BUSINESS OWNER

Custom graphic with Statue of Liberty and pink text "Don't be basic"

Whether you’ve been in business for years or are just on the brink of launching your idea, it’s likely you’ve gone down the Google rabbit hole of what it takes to “start a business”. You’ve come across countless tips, tools, and frameworks for getting started—guides on writing a business plan, launching a website, growing on […]