BRANDING AND LOGO DESIGN

“Branding” is more than just a logo – it’s the entire visual identity of your business. That’s why you need a brand that stands out and builds a connection with your prospective customers.

At The Web Edit, we help New York businesses make a powerful impression with branding, logo, and graphic design.

NEED A
BRAND REFRESH?

Breathe new life into your business with fresh branding, logo suite, and strategy. We’ll take your brand from basic to brilliant – all with a 100% custom brand identity. You’ll get a full strategy, logo set, typography, branded assets, and more!

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BRAND REDESIGN SERVICES INCLUDE:

BRING YOURr
NEW BUSINESS TO LIFE

Launching a new business? We’ll start from scratch, scheduling a live strategy session to go over your new brand, who you want to reach, the assets you need, and more. An experienced Brand Designer will work with you to develop an impactful and professional brand identity you can be proud of.

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NEW BRAND DESIGN SERVICES INCLUDE:

BRAND BOLD, NOT BORING

Memorable brands are made out of creativity, not monotony. If you’re a business owner who dares to stand out and do things differently, you’ll love what we bring to the table. We’ll build a brand that thinks outside the box, pushing the boundaries of traditional design.

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THE FULL PACKAGE

All of our brand design packages include the fundamental assets your business needs to launch your cohesive brand website and socials. Use these assets in future marketing materials, campaigns, documents, and more.

  • Primary Logo
  • Secondary Logo
  • Brand Mark
  • Brand Pattern
  • Icons
  • Launch Templates
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HOW WE WORK

I

STRATEGY

We’ll discuss your vision and goals for your brand design. Whether you’re starting from scratch or are redesigning an existing brand, we’ll strategize on how you want – and how to make it happen!

II

CREATIVE DIRECTION

The purpose of branding is to evoke a feeling in your target audience. Together, we’ll align on a Mood Board that sets the tone for your brand. Then we’ll develop the Creative Direction for your branding, including the colors, elements, and typography.

III

BRAND BOARD

This is where all our strategizing comes together! We’ll present your new logo suite, colors, typography, and proposed graphics. We’ll collect your feedback and make revisions as needed. Once we get your sign-off, we will design the final files.

IV

DESIGN FILES

You’ll receive your final design files, including your primary logos, secondary logos, brand pattern, brand icons, and launch templates. Now you’ll have all the assets you need to create on-brand marketing materials for social, email, business cards, and more!

ABOUT THE WEB EDIT

The Web Edit is a New York based content marketing and web design agency specializing in creative copywriting and stylish, strategic websites.

We bring over 10 years of experience in Content and Web Design, helping our clients shine online through unique digital experiences. Our team of experts is here to help you elevate your brand, grow your business, and get discovered by more customers.

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OUR FAVES

Great branding makes all the difference. See results from some of our recent design projects. 

“The Web Edit did a great job auditing my website! Their report was precise, highly useful, and the consultation was thorough. Jessica didn’t hesitate to spend time helping me tailor my website for better SEO and overall effectiveness. I would highly recommend their services!”

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Melissa Vodehnam

Blogger

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ready to work?

Whether you need a refresh or are starting from scratch, we’ll bring your vision to life. Contact us to discuss your project today!

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FAQS

WHAT IS DIGITAL BRANDING?

Branding is the process of creating a unique and recognizable identity for a business. This may involve choosing a brand name, establishing the brand’s values and mission statement, and designing the logo, colors, and typography for the brand’s visual identity. All of this is done in order to help a business stand out from the competition and attract the right types of customers.

Branding is important because it helps you make a powerful and memorable impression with prospective customers. Great branding builds trust, helps your business stand out from the competition, and ultimately influences customers’ purchasing decisions.

A “brand” refers to the overall perception and image of your company, including its values, visual identity, mission, etc. A logo, on the other hand, is only one element within your brand’s visual identity. A logo can represent your brand, but it doesn’t tell the full story.

Your brand may need an update if your branding is outdated, no longer relevant to your audience, or otherwise “blah” to you as a business owner. Your services, target audience, mission, location, etc. may change, so your branding might need to, too. This could involve refreshing your visual identity, adjusting your messaging, and/or adapting to preferences of today’s consumers.