COPYWRITING SERVICES

We’re part of the anti-AI content revolution! Today’s consumers want compelling, creative content that’s packed with value – not generically written by ChatGPT.

Get 100% unique copywriting for your brand with The Web Edit.

master
your message

Your messaging makes all the difference. It doesn’t matter the platform or the purpose, your messaging needs to be consistent wherever you show up online.

We help brands fine-tune their messaging, providing comprehensive brand guidelines and expertly written copy for any (and every) platform. 

copywriting services include:

show up
with confidence

Tired of spinning your wheels trying to come up with creative content ideas? The data doesn’t lie – so we use research and audience insights to develop a compelling online strategy that sticks. Keep doing what you do best – running your business – and let us manage the rest!

Content consistency has never been easier.

compelling copy with real readers in mind

Your marketing content isn’t meant for the digital abyss – it’s meant to be read by real people! Put your brand’s best foot forward with compelling website copy, value-packed blogs, and drool-worthy social media content. 

It’s kind of what we do best.

SEO like the pros

We’re not just copywriting experts over here. We’re SEO pros! With an expensive background in SEO research and content writing, our team crafts content that’s meant to rank.

The proof is in the pudding. See stellar results in terms of traffic, conversions, and sales!

HOW WE WORK

I

discovery

We get to know your brand from the inside out – from your humble beginnings to what makes your audience tick. This is essential listening to learn what your business is all about.

II

messaging framework

If you don’t already have one, we’ll develop a messaging framework that keeps you (and us) consistent in all your brand copywriting. This may include your brand’s Mission Statement, editorial guidelines for your blog, and the like.

III

strategy development

We’ll co-create a content plan that suits your business goals. Does your website copy need a rewrite? We’re not it. Need new marketing collateral? We’ve got you covered. 

IV

copy production

Out of your hands and out of your hair, our team will be hard at work writing your brand’s new copy. You’ll get final approval before it goes live, of course. And if we don’t nail it – your money back!

ABOUT THE WEB EDIT

The Web Edit is a New York based content marketing and web design agency specializing in creative copywriting and stylish, strategic websites.

We bring over 10 years of experience in Content and Web Design, helping our clients shine online through unique digital experiences. Our team of experts is here to help you elevate your brand, grow your business, and get discovered by more customers.

“A complete TRANSFORMATION of my company and branding! The level of detail and genuine care made such a difference in the experience. The Web Edit did an incredible job… from personalized logos/icons to learning so much about re-branding! We have already doubled in traffic and since the website is so easy to navigate, I receive fewer customer questions and more committed customers. Thank you!”

Thiana Vázquez - NJTESTPREP

Thiana Vázquez

NJTESTPREP.com

ready to work?

Whether you need a refresh or are starting from scratch, we’ll bring your vision to life. Contact us to discuss your project today!

FAQs

Whats the difference between content writing and copywriting?

Content writing focuses on creating informative content such as blogs, articles, and guides to educate or entertain users. Its primary goal is to build trust and establish authority. Copywriting, on the other hand, is typically more concise and persuasive, aiming to drive immediate action, such as making a purchase, signing up, or clicking a link. Each type requires specific skills and experience.

 

Good copywriting is essential because it captures readers’ attention, communicates value, and persuades your audience to take action. Great copy creates a connection between your brand and your target audience through compelling and clear messaging. Effective copywriting also enhances brand loyalty and trust, encouraging customers to stick with you for the long-term!

We offer everything from Brand Messaging and guidelines to sales copywriting, website copywriting, and email copywriting. We bring many formats, elements, and channels together to design a comprehensive content strategy for your brand.

While AI content tools have their place, brands shouldn’t rely solely on AI content because it often generic, lacking brand voice and originality. AI content also lacks the emotional nuance that makes copy compelling and relatable. AI can generate basic and formulaic content, and this may not connect with your target audience. Authentic copywriting communicates your brand’s unique voice and values, creating deeper connections and trust with prospective customers. And it just sounds better!