Copywriting Services

Today’s consumers want to read compelling stories and interesting content from their favorite brands. Generic AI-written content isn’t going to cut it. 

At The Web Edit, we specialize in 100% human, 100% unique content that highlights your brand and draws in the right customers!

work with us

master
your message

Messaging makes all the difference. It doesn’t matter the platform or the purpose, your brand messaging needs to be consistent wherever you show up online.

We help you fine-tune your messaging, developing comprehensive brand guidelines and expertly written copy so the personality of your brand shines through – on any platform!

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our copywriting services include:

  • Brand Messaging
  • Editorial Guidelines
  • Sales Copywriting
  • Email Marketing Copy
  • Social Media Copy
  • Content Performance Analytics

show up
with confidence

Tired of spinning your wheels trying to come up with creative content ideas? Data doesn’t lie. That’s why we use research and audience insights to develop a compelling content strategy that sticks. Keep doing what you do best – running your business – and let us manage the rest!

Content consistency has never been easier.

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Compelling Copy with real readers in mind

Don’t let your content disappear into the digital abyss. Your content is meant to get found and read by real people! Put your brand’s best foot forward with compelling website copy, value-packed blogs, and drool-worthy social media content. 

Compelling copywriting? It’s what we do best.

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SEO Like
the Pros

We’re not just copywriting experts over here — we’re SEO experts! With an expensive background in SEO research and content writing for the world’s top brands, our team crafts content that drives traffic.

The proof is in the pudding. Work with us to see stellar results in terms of rankings, traffic, conversions, and sales!

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HOW WE WORK

I

discovery

We get to know your brand from the inside out – from your humble beginnings to what makes your audience tick. This is essential work when it comes to learning what your business is all about.

II

messaging framework

If you don’t already have one, we’ll develop a messaging framework that keeps you (and us) consistent in all your brand content. This may include your brand’s Mission Statement, Values, editorial guidelines, and the like.

III

strategy development

We’ll co-create a content plan that suits your business goals. Does your website copy need a rewrite? We’re not it. Need new marketing collateral? We’ve got you covered. 

IV

copy production

Out of your hands and out of your hair, our team will be hard at work writing your brand’s new copy. You’ll get final approval before it goes live, of course. If we don’t nail it – your money back!

ABOUT THE WEB EDIT

The Web Edit is a New York based content marketing and web design agency specializing in creative copywriting and stylish, strategic websites.

We bring over 10 years of experience in Content and Web Design, helping our clients shine online through unique digital experiences. Our team of experts is here to help you elevate your brand, grow your business, and get discovered by more customers.

meet the team
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“My previous website was clunky, outdated, visually a disaster, and hard for customers to navigate. A friend recommended The Web Edit. The lead designer was professional and made my transition stress-free. I had complete trust in their work. Jessica took the time to listen to what I wanted, and brought her own ideas, experience, and creativity, making my vision better than I imagined. I appreciated their effort to get to know me and listen to my style to create my vision. The Web Edit designed a beautiful website for my company and made it easy for my clients to use!“

Brandi Krauzer - The Sweet Spa

Brandi Krauzer

The Sweet Spa

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ready to work?

Whether you need a refresh or are starting from scratch, we’ll bring your vision to life. Contact us to discuss your project today!

get started
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FAQs

Whats the difference between content and copy?

Content writing focuses on creating informative content such as blogs, articles, and guides to educate or entertain users. Its primary goal is to build trust and establish authority. Copywriting, on the other hand, is typically more concise and persuasive, aiming to drive immediate action, such as making a purchase, signing up, or clicking a link. Each type requires specific skills and experience.

 

Good copywriting is essential because it captures readers’ attention, communicates value, and persuades your audience to take action. Great copy creates a connection between your brand and your target audience through compelling and clear messaging. Effective copywriting also enhances brand loyalty and trust, encouraging customers to stick with you for the long-term!

We offer everything from Brand Messaging and guidelines to sales copywriting, website copywriting, and email copywriting. We bring many formats, elements, and channels together to design a comprehensive content strategy for your brand.

While AI content tools have their place, brands shouldn’t rely solely on AI copywriting because it’s often generic, lacking brand voice and originality. AI copy also lacks the emotional nuance that makes creative copy compelling and relatable. AI can generate basic and formulaic content, and this may not connect with your target audience. Authentic copywriting communicates your brand’s unique voice and values, creating deeper connections and trust with prospective customers. And it just sounds better!

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